Always make important information clear and easy to find.
Why this matters...
Keeping it clear
It can be easy to overwhelm users with too much detail or content. Always try to make any important information clear and draw attention to it.
Foreground the important
Important information should never be buried.
Easy to find
Where possible, content should be searchable. Always consider using a table of contents or other form of navigation if appropriate.
Design for clarity
Important information should never be buried or difficult to find.