Always write descriptive and meaningful hyperlinks and use a URL shortener if required.
Why this matters...
Whether looking at a single website or the entirety of the internet, the importance of inter-linking is easy to see. It allows a user to easier navigate between and within pages. The use of such links, however, is often forgotten when it comes to emails, documents and other digital media. Many users make the mistake of simply pasting entire web addresses (URLs). This requires a users to manually copy and paste a link to use it. It also does not inform them of what the link is and why they may want to access it. This is why meaningful hyperlinks are important. Not only do these help all users to navigate within and across resources, they provide a much better experience for screenreader users.